Privacy policy

This policy explains what information Swaddle & Stroll collects, how we use it, and the choices you have. We keep data collection to a minimum.

Information we collect

• Contact form.If you message us, we receive the name, email, optional phone number, and message you provide, so we can reply. We don't use it for marketing.
• Analytics. We use Google Analytics to understand, in aggregate, which pages are useful. It sets cookies and collects standard, largely anonymized usage data (pages viewed, approximate region, device type). We enable IP anonymization.
• Affiliate links.When you click a product link, the retailer (for example, Amazon) may set its own cookie to attribute a purchase to us. That happens on the retailer's side under their privacy policy.

How we use information

To respond to your messages, to understand and improve the site in aggregate, and to earn affiliate commissions when you buy through our links. We do not sell your personal information.

Third parties

We rely on a few service providers, each with its own privacy policy: Google (Analytics), Amazon and other retailers (affiliate programs), and our hosting and email providers. We don't control, and aren't responsible for, the privacy practices of sites we link to.

Cookies

Cookies are used for analytics and affiliate attribution as described above. You can block or delete cookies in your browser settings; the site will still work, though analytics and affiliate attribution may not.

Children

This site is written for parents and caregivers, not for children, and is not directed to children under 13. We don't knowingly collect personal information from children.

Your choices

You can email us to ask what information we hold from a contact-form message, or to have it deleted. You can opt out of Google Analytics with Google's browser add-on and control cookies in your browser.

Changes

We may update this policy from time to time; the "last updated" date above reflects the latest version.

Contact

Questions about privacy? Email info@swaddleandstroll.com or use our contact form.